LifeStream OTT Solution
OTT is a technological breakthrough in the world of digital TV, it has opened new horizons by bringing TV to all types of today's screens that can connect to the Internet.
Service in details
There are two fundamental criteria any technology (OTT or IPTV) has to meet in PAY TV industry: reliability and quality.
OTT goes beyond those basic requirements by delivering more to customers than IPTV.
IPTV signal is delivered within operator's network to subscriber's STB or computer, OTT signal may be delivered to different platforms: smartphones, tablets, game consoles, digital media boxes, STBs, etc.
OTT offers a wider range of functions with a perspective of social TV, multiscreen, second screen and distinctive advantages of cloud technology: ability to access data from any place, any time, using any device.
Certainly, interactive functions are in great demand, and technology will keep evolving to offer more, however, in order to ensure successful development on a global scale OTT services have to deliver on two central targets: ensure video delivery without compromising the quality and work out efficient solution for content network delivery.
Both aspects are important for technology resilience in open non-regulated networks.
OTT lets monetise on such value-added features as:
- Real-time broadcast television and VoD
- Time-shifted viewing of selected broadcast programs (nPVR)
- Non-linear viewing (Time Shift / Pause Live)
- Viewing of recorded programmes (Catch Up)
- Smart recommendation and content search system
- Integration with user accounts in social networks, ability to store user generated content and view it on various devices
Functionality described above requires cutting-edge technology and innovative solutions.
Technologies designed by LifeStream are a powerful tool that enables services providers deliver multifunctional offerings at high reliability and quality level.
Adaptive HTTP streaming
This technology lets adapt video quality both inside and outside operator's network (i.e. in third party networks where quality of data streaming and network capacity can't be controlled or managed).
Video ultra-compression technology
Our compression technology stands out for its unique efficiency.
Our OTT solution uses different encoding profiles and therefore is available on various devices.
Network capacity requirements depend on the type of client's device and are within the following range: 0.3 — 0.7 Mbps for SD and 1.5 — 3 Mbps for HD.
Technology developed by LifeStream has an immense potential and may be deployed extensively: TV streaming on mobile devices, OTT, nPVR and user generated content.
vCDN is a link that connects data transmission system and client devices and applications.
Depending on user's location Smart Routing Engine routes the user to the best located server.
Case study: MTS (2014)
Mobile TeleSystems PJSC (MTS) is the leading telecommunications group in Russia, Central and Eastern Europe providing wireless Internet access and fixed voice, broadband and Pay TV with content and entertainment features.
As of December 2013, the company (jointly with its subsidiaries) services over 100 mln mobile subscribers throughout Russia, Ukraine, Armenia, Turkmenistand, Belarus.
The company covers 12.259 mln of households with fixed telephony, 2.421 mln household - with Internet access and 2.613 mln - with Pay TV.
Pay TV subscribers
Deployment of video infrastructure for new hybrid Pay TV service.
Technology has to transfer interactive IP functions (e.g. Catch Up) into adaptive delivery formats and at the same time ensure delivery of DVCB signal to end user via hybrid receiver.
This video infrastructure will be actively employed for further offering expansion including OTT service.
LifeStream won a highly competitive tender thanks to its state-of-the-art transcoding solution that ensures successful video streaming of unparalleled quality at lower network capacity when compared to other transcoding products from US, EU and Asian companies.
Solution and results:
We have managed to provide solution that excelled bids from other transcoding companies from USA, Europe and Asia and is capable of identifying best signal parts among multiple streams and create a new stable signal for further transcoding and delivery.
Solution designed by LifeStream demonstrates the highest quality of the company's video infrastructure and meets client's individual requirements thus building a leading value-added Pay TV service for MTS subscribers.