LifeStream Mobile TV
Mobile TV – dynamically evolving Internet technologies drive many mobile operators expand their B2C offering by adding media services to their portfolios. Thus, pushing mobile operators towards creating their content related products including mobile TV.
Case study
Service in details
Usually mobile operators see mobile TV as a value-added product that helps them strengthen subscriber loyalty and increase mobile traffic.
Smart phones and tablets have become an inseparable part of our everyday life, TV consumption has been changing along with technological progress, so ability to provide high quality TV service available on mobile devices has been becoming more and more important for companies.
Our advantages
Mobile TV solution by LifeStream uses an array of innovative content delivery technologies.
It can be easily built into existing billing systems of mobile operators both with SMS billing or USSD integration.
User interface of our native iOS and Android applications exploit operating potential of these systems to their fullest extent, thus our applications are the best option for implementation of mobile TV projects.
Advantages it has:
Transcoding technology
Advanced transcoding technology by LifeStream is successfully applied to help mobile operators optimise their Pay TV video streams.
Our transcoding technology ensures ultra-effective video compression: with just 0.3 Mbps for mobile quality and 1 Mbps (for SD) / 3 Mbps (for HD) (general stream bitrate) capacity requirement.
Benefits it brings:
- Ultra-compression without quality deterioration
- Fast integration into exisitng billing systems of mobile operators
- Mobile Internet traffic offload in operator's network
- CDN solution
- Reliable monitoring system
- Highly effective recommendation system
- Ad insertion
- Profile system
- Multiscreen, follow me, second screen
- Flexible reliability margin
Case study: Kcell (TeliaSonera) (2015)
"Kcell" JSC is affiliated to TeliaSonera, the largest Scandinavian telecommunications holding.
The company was established in 1998 and since February 1999 it began rendering services of cellular communication under the trade mark Kcell. Activ brand was launched in September the same year.
During 17 years working in the market, company has been expanding its network coverage.
At the end of 2014, Kcell’s 2G network covered 95.9% of the population and 46.9% of the territory of Kazakhstan, while its 3G services were available to around 70% of people, its subscriber base totalled 12 million people.
12 mln
mobile subscribers
#1
mobile operator in Kazakhstan
Objective
Kcell highly appraised technological possibilities it could enjoy thanks to LifeStream platform.
The objective of the project was to ensure quick and efficient integration of the platform with Kcell's systems and deliver end-to-end product for the leading mobile operator in Kazakhstan.
Solution and results:
Our team managed to build a fully functioning mobile TV service for the client within a short period of time.
One of the key goals was to integrate the platform with the client's existing billing system and provide all payment mechanisms for future TV subscribers: SMS, USSD, etc.
All project goals were fulfilled in a timely manner.
As a result Kcell subscribers are now enjoying an innovative TV service. Thanks to state-of-the-art characteristics of mobile TV designed by LifeStream, the client sees great development potential in its new business.
